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OptimizeRx Digital Health Platform Adds More than 300 Epic and Cerner Health Systems

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OptimizeRx Corp. has established a new partnership that expands its digital communication platform by more than 300 health systems and 75,000 healthcare providers that utilize Electronic Health Records (EHRs) Epic and Cerner.

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At an estimated annual cost of $528 billion in 2016 US dollars, medication non-adherence is a focal point of healthcare industry performance improvement efforts. Prescribers within these health systems will now have instant access to real-time patient savings information through OptimizeRx’s cloud-based platform as they are evaluating and prescribing treatments. In addition to Epic and Cerner, the OptimizeRx platform also integrates with Allscripts, NextGen, New Crop, and Amazing Charts, reaching more than 675,000 prescribers directly within their existing digital workflows.

As we start to approach 2021 planning with our clients, the increased need for access to point-of-care communication with affordability tools for physicians and patients has never been so critical. This further expansion into Epic and Cerner systems builds on previous integrations and gives us additional scale in the inpatient care setting.  From within provider workflow, we are able to provide information to support the necessary financial discussions between physicians and patients when selecting treatment.

Will Febbo, CEO of OptimizeRx

Prescription co-pay assistance from pharmaceutical manufacturers isn’t a new concept. Traditionally, co-pay assistance was issued in the form of paper coupon cards. High out-of-pocket prescription drug costs drive non-adherence, with 33% of Americans delaying treatment due to cost in 2019. Although speculatory, this percentage is likely to rise given the current COVID-19 related economic challenges.

Digital health impacts every step in the patient’s care journey. EHRs capture critical moments in the care journey and their reach is expanding. According to DRG’s Taking the Pulse survey, the EHR is a crucial resource used during and between patient consults. Physicians are also increasingly accessing co-pay programs through the EHR as more pharmaceutical brands respond to the changing needs of physicians. The OptimizeRx platform helps fill the adherence and affordability gaps by connecting to the largest EHR network in the U.S. and delivering the right message at the right time. Its proprietary algorithms and multiple levels of engagement improve health outcomes and drive profitability. Through API integration, connected hospitals and health systems have access to the OptimizeRx platform with additional capabilities available through integrations and other direct partnerships.

Health technology will have an even greater impact on prescribing decisions and patient management. Just going electronic isn’t enough. You need to personalize your programs so they target specific groups of patients.


OptimizeRx Empowers Patients and Providers with Telemedicine Tools Tailored for Women’s Health

Summary: OptimizeRx announced that Michigan-based clinic, True™ Women’s Health, has launched a new health app powered by the company’s RMDY digital health tools. The app focuses on delivering virtual care and patient support and enables the clinic to treat patients nationwide with personalized health and wellness programs during the COVID-19 pandemic.

About OptimizeRx

OptimizeRx Corporation (NASDAQ: OPRX) is a digital health company that facilitates communication at point-of-care among all stakeholders in healthcare. Primarily focused on life science and payer clients, its suite of digital and mobile SaaS-based solutions enables affordability, patient adherence, and care management. OptimizeRx’s network reaches more than 60% of U.S. ambulatory providers, delivering therapeutic support on specialty medications and patient financial assistance directly within a provider’s workflow through leading electronic health platforms. OptimizeRx’s fully integrated platform supports the real-time exchange of information, improving provider knowledge and patient engagement, and ultimately leading to healthier outcomes.

For more information, follow the company on Twitter, LinkedIn , or visit

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About True Women’s Health

True Women’s Health is a concierge clinic providing a total wellness experience for women. The clinic specializes in women’s health with expertise in midlife, menopause, and sexual health. It offers a high-touch personalized care approach that addresses each woman’s individual needs. It aims to educate women at every age about their wellness while driving prevention, individualized goal setting, and health planning. True Women’s Health was founded by OB/GYN Diana Bitner, M.D., who is a North American Menopause Society Certified Menopause Practitioner (NAMS) and has more than 28 years of experience serving thousands of women across West Michigan. The midlife, menopause, and sexual health wellness clinic will be located at 2144 E. Paris Ave., Grand Rapids, Michigan. For more information, visit

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Logan Harper
Logan Harper
With an M.S. in Organizational Leadership, my background lies within the healthcare operations and sales sector, specifically within the digital health/ digital therapeutics arena. I have a proven track record of developing and implementing effective sales strategies, establishing organizational partnerships, and creating effective product/service/sales training programs and collateral.

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