Medisafe and Everyday Health Launch Condition-Specific Digital Resource Centers

Medisafe's COVID-19 Resource Center

Digital Therapeutics company Medisafe has announced a new initiative with Everyday Health to launch new condition-specific resource centers through the Medisafe platform. The new digital resource centers will span multiple therapeutic areas, including heart health, cholesterol, migraines, mental health, and several oncology specialties. The launch of the new digital resource centers follows the success Medisafe achieved with the COVID-19 digital resource it launched in June.

Medisafe’s Previous Success with COVID-19 Resource Center

The uptake of telehealth services during the COVID-19 pandemic has spotlighted the power of digital technologies in healthcare. Medisafe’s new digital resource centers build upon their success with the COVID-19 digital resource it launched in June 2020. According to the announcement, the COVID-19 Resource Center continues to see active engagement from the over 8,500 users who enlisted in the program, receiving counseling on COVID misconceptions, new updates, safety guidelines, and help for patients concerned about the virus. On average, the COVID-19 Resource Center sees 14 visits per user, five visits per month, and nearly two visits per day, per user.

Medisafe users continue to rely on our platform for regular updates since we first deployed Everyday Health’s sponsored COVID-19 Resource Center, demonstrating an increased need for centralized resource centers that support many common conditions. With more patients using digital health tools to manage their health conditions, we’re excited to expand our platform to present patients with a trusted resource in their pocket and make a living with an illness one less worry in the day.

Omri Shor, Medisafe Chief Executive Officer

Overview of the New Digital Resource Centers Features

With 40% of patients turning to digital resources to better control their chronic conditions, Medisafe’s new digital resource centers will feature healthcare guidance, condition-specific news coverage, and living-with information to support patients managing their condition. Through Everyday Health, users can receive industry-leading consumer content, updates, education, and tips, all within the Medisafe platform. These new digital resource centers combine convenient health care technology with condition-specific content to assist patients throughout their journey as patients seek more digitally connected care.

The new digital resource centers allow users to receive guidance and healthcare education at the point of their consumption in easily digestible formats. It also creates new connection points for patients to receive support in battling an illness regardless of their specific medication treatment, addressing social, financial, and emotional challenges.

By combining leading healthcare education content with medication management utility, we see the next evolution in the healthcare ecosystem with the creation of dedicated, on-demand resources to further support patients as part of their daily healthcare routines. We believe this latest expansion with Medisafe is a sign of where the industry is headed, with more patient-focused support and guidance, reinforced with information and resources, with future capabilities that deliver care and consultation at the push of a button.

Nan Forte, Executive Vice President & General Manager, Everyday Health

Digital Health Tools to Manage Chronic Conditions 

Digital health technologies have rapidly penetrated many aspects of consumers’ interactions with health care organizations, including how they make health care decisions and interact with their health plan. Even before the COVID-19 pandemic, consumer interest in using digital solutions to engage with their healthcare team was rising. And while the COVID-19 accelerated the adoption of health technology, consumers will continue to adopt digital health technologies far past the pandemic. These technologies provide the continuity of care needed to manage chronic conditions by reaching people who might otherwise feel hesitant to seek care. The novel ways health care organizations deliver interventions using digital technology results in new forms of engagement. 

When it comes to the future of healthcare, meeting and exceeding consumer preferences around digital experiences is no longer optional for healthcare providers. Digital health tools are crucial for delivering better remote care and improving outcomes. The pace of digital health transformation will likely continue to accelerate on a massive scale for the foreseeable future. COVID-19 has forced us to question what’s possible in healthcare delivery and to challenge our thinking. 

About Medisafe

Medisafe is the leading evidence-based digital therapeutics company providing medication management solutions across the healthcare continuum, a $300 billion problem in the US alone.  Medisafe supports patient journeys with AI-driven technology that dynamically engages patients during the course of their treatment based on each patient’s regimen, condition, and specific circumstance. Medisafe news of these new digital resource centers build on the strategy of fostering collaboration among patients, their loved ones and healthcare professionals, and partners with the healthcare ecosystem, from pharma companies to payors and providers, to improve outcomes. Medisafe news of having six million registered patient and caregiver users have recorded on Medisafe’s platform over two billion successful medication doses on their iOS and Android smartphones and tablets and contributed 350,000 user reviews that average 4.7 out of 5 stars in the App Store and Google Play stores. Medisafe news…Medisafe is a HIPAA and GDPR compliant solution and ISO 27001:2013 certified.

About Everyday Health

The Everyday Health Group (EHG) is a recognized leader in patient and provider education attracting an engaged audience of over 56 million U.S. health consumers and over 830,000 U.S. practicing physicians and clinicians to its premier health and wellness digital properties. EHG combines social listening data and analytics expertise to deliver highly personalized healthcare consumer content and effective patient engagement solutions. EHG’s vision is to drive better clinical and health outcomes through decision-making informed by highly relevant data and analytics. Healthcare professionals and consumers are empowered with trusted content and services through the Everyday Health Group’s flagship brands including Everyday Health®, What to Expect®, BabyCenter®, MedPage Today®, Health eCareers®, PRIME® Education, Castle Connolly Top Doctors®, and our exclusive partnership with MayoClinic.org® and The Mayo Clinic Diet®.

Logan Harper

With an M.S. in Organizational Leadership, my background lies within the healthcare operations and sales sector, specifically within the digital health/ digital therapeutics arena. I have a proven track record of developing and implementing effective sales strategies, establishing organizational partnerships, and creating effective product/service/sales training programs and collateral.

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